At the center of your Frakture warehouse, you’ll find the source code.
Frakture collects, indexes, and analyzes the source codes generated by your many data sets: the sources indicated by links in your emails and ads, the sources reported by your transactions, the sources that brought different people into your CRM. All feed into a common hub, around which revolve Frakture’s many added features.
It all starts with what we’re loading from your automated data streams. Frakture compiles from these a comprehensive Source Code Dictionary: all the source codes we've found, and all the cross-channel performance metrics that can be calculated about them.
Then a bit of human-to-human collaboration between your team and ours can further enrich that data with an understanding of what those codes communicate about your campaigns, channels, content blocs, audience targets, and other key analytical dimensions.
If you’ve used rigorous source code syntax, that’s great: we’ll teach the bots to speak your own coding language and take all the work off your plate. If your digital team tends to code differently from your mail team, the bots are happily multilingual. And even if your coding has been a bit chaotic and ad hoc, the source code dictionary is a snap with manual overrides, enabling human hands to speedily straighten out even the most unruly tangle of data.
Frakture’s Attribution Methodology